Discussion
Audience response is an element in the communication model of
Answer: C
Audience response is an element of Leagans' model (printed "Legans").
J. Paul Leagans described extension communication as a chain of six elements: the communicator, the message, the channel, the treatment of the message, the audience and the audience response. Ending with the response emphasises that the aim of extension communication is a change in the farmer's behaviour.
Berlo's SMCR model has source, message, channel and receiver; Shannon and Weaver's model is about transmitter, signal, noise and receiver; and Lasswell's formula asks who says what, in which channel, to whom, with what effect. None of them names audience response as an element.
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