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‘Veganism’ which believes in not utilising any animal products in their diet or lifestyle, is fast becoming a movement today. In which of the following type would you classify it ?

  • A.Revolutionary movement
  • B.Revivalist movement
  • C.Subaltern movement
  • D.Alternative movement

Answer: D

Veganism is best classed as an alternative movement.

In David Aberle's well-known typology, alternative (or alterative) movements seek a limited change in the behaviour of individuals rather than a change in the whole society. Veganism asks individuals to change their own diet and consumption, refusing animal products, which is exactly that kind of personal, lifestyle change.

A revolutionary movement aims to overturn the social order, a revivalist movement seeks to restore a past way of life or belief, and a subaltern movement is a mobilisation of marginalised groups such as Dalits, tribals or peasants. Veganism fits none of these.

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