Discussion
______ is not a popular marketing strategy for internet trades.
Answer: B
The answer is Negotiation.
The standard marketing mix consists of the four Ps: Product, Price, Place and Promotion. Online sellers plan their strategy around the same elements, setting fixed prices for products displayed and promoted on the web.
Negotiation, haggling over price with each buyer, is not part of the marketing mix and is not a usual strategy in internet trade, where prices are listed and transactions are automated.
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