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Which of the following is an advantage of E-Commerce ?

  • A.Ability to operate 24/7
  • B.Limited reach
  • C.Inability to personalize the shopping experience
  • D.Higher operational costs

Answer: A

An advantage of e-commerce is the ability to operate 24/7.

An online store is open at all hours: customers can browse and order whenever they like, and the business can take orders without staff on duty. E-commerce also offers wide geographical reach, lower costs of running a shop, and the ability to personalise recommendations using customers' data.

The other options describe the opposite of e-commerce's strengths: its reach is wide, not limited; it makes personalisation easier, not impossible; and it usually lowers operating costs compared with physical stores.

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