Discussion
Selective Retention means that :
Answer: C
Selective retention means that people forget much that they learn but tend to retain information that supports their attitudes and beliefs.
It is one of the three processes of selective perception. Because of it, a consumer is likely to remember the good points of a brand he already favours and forget the good points of competitors.
The other options describe the other processes: twisting information into personal meanings is selective distortion, and noticing stimuli that are anticipated or that deviate strongly from the normal are features of selective attention.
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