Discussion
First step of new product development is :
Answer: C
The first step in new product development is idea generation.
The standard sequence runs: idea generation, idea screening, concept development and testing, marketing strategy development, business analysis, product development, test marketing and commercialisation. Ideas come from customers, employees, competitors, research and other sources.
Idea screening is the second step, since ideas must exist before they can be screened. Product launch (commercialisation) is the last step. Market surveys may feed into several stages but are not the first step of the process.
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