Discussion
Any paid form of non-personal presentation by an identified sponsor is popularly known as :
Answer: A
A paid form of non-personal presentation by an identified sponsor is advertising.
This is the American Marketing Association's classic definition: advertising is any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. Each word excludes another tool: 'paid' excludes publicity, 'non-personal' excludes personal selling, and 'identified sponsor' means the advertiser is named.
Personal selling is personal, face-to-face communication. Direct marketing reaches individual customers directly to get an immediate response. Sales promotion consists of short-term incentives such as discounts and contests.
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