Discussion
The total assortment of products and services marketed by a firm are called as :
Answer: C
The total assortment of products a firm sells is its product mix.
The product mix (or product assortment) is the set of all product lines and items that a company offers for sale. It is described by its width (the number of lines), length (the total number of items), depth (the variants of each product) and consistency.
A product line is one group of closely related products within the mix, such as a firm's range of shampoos. An individual product is a single item. Product strategy is the plan for managing products, not the assortment itself.
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