Discussion
The method of corporate image building handling unfavourable events and stories to get favourable public response is called :
Answer: C
This is public relations.
Public relations builds good relations with the company's publics by obtaining favourable publicity, building a good corporate image, and handling or heading off unfavourable rumours, stories and events. Press releases, sponsorship, corporate social responsibility reports and crisis communication are its tools.
Sales promotion uses short-term incentives to encourage purchase. Personal selling is direct presentation by the sales force to make sales. Advertising is paid, non-personal promotion by an identified sponsor. None of them is defined by handling unfavourable events to earn public goodwill.
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