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Data mining applications are used accomplish which of the following tasks?

  • A.Process transactions only
  • B.Do RFM analysis only
  • C.Do what-if analysis only
  • D.Do both RFM and what-if analysis

Answer: C

Correct answer: Do what-if analysis only

Data mining applies statistical and mathematical techniques to make predictions and support what-if analysis. RFM belongs to reporting, since it uses only sorting, grouping and simple arithmetic, and transaction processing belongs to operational systems. The boundary between reporting and data mining is drawn exactly at the sophistication of the technique.

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