Discussion
We have done an RFM analysis on our customer data. Mary Jones has a score of "1 1 5". This series means that Mary ________ .
Answer: C
Correct answer: Has ordered recently, orders frequently, but doesn't place a large order when she orders
Each digit is a fifth of the customer base, with 1 the best and 5 the worst on that measure. So 1 for recency means she ordered very recently, 1 for frequency means she orders very often, and 5 for monetary value means her orders are among the smallest. A frequent, current, low-value customer - worth keeping but not worth a large sales effort.
No comment is present. Be the first to comment.
Loading…
Post your comment
Please log in or register to post a comment.
Examination Categories
- SSC Exams
- Banking Exams
- Teaching Exams
- Civil Services Exams
- Railways Exams
- Engineering Recruitment Exams
- Defence Exams
- State Government Exams
- Police Exams
- Insurance Exams
- Nursing Exams
- Other Government Exams
- NRA CET
- PG Entrance Exams
- Campus Placement
- MBA Entrance Exams
- CUET and UG Entrance
- Judiciary Exams
- Regulatory Body Exams
- Software Development