Discussion
RFM analysis is a BI reporting system.
Answer: A
Correct answer: True
RFM scores customers on recency, frequency and monetary value using nothing more than sorting, grouping and simple arithmetic, which places it in reporting rather than data mining. That is the whole basis of the classification: reporting uses simple operations on existing data, data mining uses statistical and mathematical techniques to predict.
No comment is present. Be the first to comment.
Loading…
Post your comment
Please log in or register to post a comment.
Examination Categories
- SSC Exams
- Banking Exams
- Teaching Exams
- Civil Services Exams
- Railways Exams
- Engineering Recruitment Exams
- Defence Exams
- State Government Exams
- Police Exams
- Insurance Exams
- Nursing Exams
- Other Government Exams
- NRA CET
- PG Entrance Exams
- Campus Placement
- MBA Entrance Exams
- CUET and UG Entrance
- Judiciary Exams
- Regulatory Body Exams
- Software Development