Discussion
In a common form of RFM analysis, customers are sorted in five groups and given a score of 1 to 5 depending on their group.
Answer: A
Correct answer: True
The customer base is divided into fifths on each of the three measures, and a customer receives a score of 1 to 5 on each according to which fifth they fall into, 1 being the best. The three scores together form a code such as 1 1 5 or 5 5 5, and it is that code by which customers are grouped and acted on.
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