Discussion
What name Everett Rogers gave for 'people who adopted innovation almost towards the end' ?
Answer: D
Rogers called them laggards.
In Diffusion of Innovations (1962), Everett Rogers divided adopters into five categories by when they adopt an innovation: innovators (about 2.5%), early adopters (13.5%), early majority (34%), late majority (34%) and laggards (16%). Laggards are the last to adopt, often tied to tradition and suspicious of change.
Innovators are the very first adopters, the opposite end. 'Adopters' is the general name for all five categories, and 'conservatives' is not one of Rogers's category names, though laggards are often described as conservative.
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