Discussion
Which were the innovation characteristics as described by Everett Rogers ?
Answer: A
The characteristics are relative advantage, compatibility and trialability.
In Diffusion of Innovations, Everett Rogers named five attributes that explain how fast an innovation is adopted: relative advantage, compatibility, complexity, trialability and observability. The keyed option lists three of these (the paper spells the last 'triability').
The other options use everyday words such as benefits, evidence, relevance and feasibility, which are not Rogers' terms.
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