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Discussion

E.M. Rogers, in his theoretical advocacy of diffusion of innovation, introduced the concept of

  • A.developmental symbolism
  • B.technocracy
  • C.cosmopoliteness
  • D.social interactionism

Answer: C

E. M. Rogers, in his theory of diffusion of innovations, introduced cosmopoliteness, the degree to which an individual's orientation reaches outside the local social system. Early adopters and innovators are typically more cosmopolite, with more contact beyond their village or group. Technocracy and developmental symbolism are not Rogers's diffusion concepts, and social interactionism is a separate sociological tradition (Mead and Blumer), not a term from his adopter model.

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