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Media advocates have to rely on journalist working in commercial media organisations. How does this constrain their abilities ?

  • A.It constrains their ability to reach policy makers and citizen because commercial media have their own agenda
  • B.It constrains their ability because journalists in commercial media ask for money
  • C.It contains their ability because commercial media only look for profit from content
  • D.It constrains their ability because media advocates are poor

Answer: A

It constrains their ability to reach policy makers and citizens because commercial media have their own agenda.

Media advocates, the groups that campaign on media policy and public causes, usually lack their own channels of mass reach, so they depend on journalists in commercial media to carry their message. Those journalists work within organisations driven by commercial interests, editorial lines and news values that decide what gets covered, so an advocate's issue reaches policy makers and the public only if it fits that agenda.

The other options give reasons that are not the structural problem. Journalists asking for money would be corruption, not the normal working of commercial media. The third option (printed as 'contains') narrows the agenda to profit alone, and the poverty of advocates is not why they depend on journalists.

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