Discussion
Daniel Learner’s ‘The Passing of Traditional Society - Modernising the Middle East’ is an influential seminal work in the field of :
Answer: B
It is a seminal work in Developmental Communication.
Daniel Lerner's The Passing of Traditional Society: Modernizing the Middle East (1958) argued that exposure to mass media builds empathy, the capacity to imagine oneself in another's position, and so helps move people from traditional to modern ways of life. With Wilbur Schramm's work, it founded the modernisation paradigm of development communication.
Although the book studies several Middle Eastern countries, it is not mainly about communication between nations or cultures, so international and intercultural communication are not its field, and it does not concern communication inside organisations.
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