Discussion
Which model of development communication considers the audience to be targets of an injection or bullet of information fired from the pistol of mass media ?
Answer: A
This is the hypodermic needle theory.
The hypodermic needle, or magic bullet, theory of the 1920s and 1930s held that the mass media inject messages directly into a passive and defenceless audience, which accepts them uniformly, like a bullet fired from a gun. It reflected fears about wartime propaganda.
'Gun-shot theory' is not the standard name of the model. Agenda setting holds that the media tell people what to think about, not what to think, and the knowledge gap hypothesis says that information flows widen the gap between better- and less-educated groups.
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