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Who is credited with developing Development Support Communication ?

  • A.Erskine Childers
  • B.Paulo Friere
  • C.Everett Rogers
  • D.Srinivas Melkote

Answer: A

Development Support Communication is credited to Erskine Childers.

Erskine Childers, working with the United Nations Development Programme in Asia in the late 1960s and 1970s, developed the idea of development support communication: planned use of communication to support specific development projects, with communication specialists working alongside technical experts and the people concerned.

Paulo Freire is known for dialogic, participatory communication and the pedagogy of the oppressed, Everett Rogers for the diffusion of innovations, and Srinivas Melkote for later work on communication for development.

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