Discussion
LIME, the country’s first mobile app that offers Wallet, Shopping, Payments & Banking belongs to which of the following banks?
Answer: A
Correct answer: Axis Bank
LIME was launched by Axis Bank in 2015 as India's first mobile application combining a wallet, shopping, payments and banking in a single app. The idea was to remove the separation between a bank's own app and the third-party wallets then gaining ground, letting a customer hold money in a wallet, pay merchants, shop and operate the bank account from one place.
Axis later folded the functionality into its main mobile banking application as the market consolidated around UPI, but LIME is remembered as an early attempt by a bank to meet the wallet providers on their own ground.
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