Discussion
Objectives are distinguished from targets in that objectives are
Answer: B
Correct answer: broader statements of intent and targets are quantified
An objective states what the organisation intends - to reduce the specific energy consumption of the grinding plant, say. A target puts a number and a date on it: from 400 to 360 kWh per tonne by the end of the year. Without the target there is nothing to measure against, and without the objective the target has no purpose to serve.
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