Discussion
Arrange the stages of the adoption process in correct sequence.
(i) Interest (ii) Awareness
(iii) Evaluation (iv) Adoption
(v) Trial
Answer: C
The stages of the adoption process in correct sequence are awareness, interest, evaluation, trial and adoption, which is (ii), (i), (iii), (v), (iv), option C. A person first learns that the innovation exists, then becomes interested in it, weighs its merits, tries it on a small scale and finally adopts it for regular use. Options A, B and D put interest, trial or evaluation before awareness, which cannot be, since the person must know of the idea before anything else.
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