Discussion
You are engaged in promoting breast feeding through an intensive campaign of one week. At the end of three days you talk to important stakeholders to know if your work is going in the right direction. In this case you are doing :
Answer: B
This is mid course program evaluation.
Evaluation carried out while a programme is still running, to check whether it is on the right track and to correct it in time, is mid-course (formative or process) evaluation. Talking to stakeholders on the third day of a seven-day campaign is exactly that.
Summative evaluation comes at the end and judges the final outcome or impact. Formal programme evaluation suggests a planned, structured study with set instruments, not an informal check with stakeholders. Message effectiveness evaluation tests whether particular messages were understood and accepted, which is narrower than asking whether the work as a whole is going in the right direction.
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