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What is a brand?

  • A.The name of companies that made computers
  • B.The name a company gives a product to identify it in the market
  • C.A name of class to indicate all similar products from different companies
  • D.All of above

Answer: B

Correct answer: The name a company gives a product to identify it in the market

A brand is the name and identity a company attaches to its own product to distinguish it from competing ones - ThinkPad, Pentium, Windows. It is narrower than the company name and quite different from a generic category term, which covers similar products from every maker.

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