Discussion
Social motivation of sound change is associated with the name of
Answer: C
The social motivation of sound change is associated with William Labov. In his Martha's Vineyard (1963) and New York City (1966) studies he showed that changes are driven by social meaning, such as local identity or prestige, and spread unevenly across social groups.
J.L. Fischer studied social influences on the choice of a linguistic variant in a New England village, and Joshua Fishman is known for the sociology of language. Uriel Weinreich is known for work on language contact and, with Labov and Herzog, on a theory of change, but the association of social motivation with the names in the key is Labov.
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