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Advertising creates a

  • A.Brand loyalty
  • B.Quality of the product
  • C.Purchasing capacity
  • D.None of these

Answer: A

Advertising creates brand loyalty.

It builds familiarity and preference for a particular name, so that buyers return to it rather than compare afresh each time. It cannot change the quality of the product or the purchasing capacity of the buyer - only the perception and the preference.

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