Discussion
Who expanded the Shannon and 'Weaver's Linear model of communication ?
Answer: B
The Shannon and Weaver linear model was expanded by Berlo.
David Berlo's SMCR model of 1960 (Source, Message, Channel, Receiver) took the linear Shannon and Weaver model and added the factors that shape each element: the communication skills, attitudes, knowledge, social system and culture of the source and the receiver, and the content, code and treatment of the message.
Shannon-Weaver is the original model itself, so it cannot be its own expansion. Harold Lasswell's verbal model ('Who says what in which channel to whom with what effect') dates from 1948, the same year as Shannon's paper, and George Gerbner's general model is built around perception rather than being the textbook extension of Shannon and Weaver.
Post your comment
Please log in or register to post a comment.
Examination Categories
- SSC Exams
- Banking Exams
- Teaching Exams
- Civil Services Exams
- Railways Exams
- Engineering Recruitment Exams
- Defence Exams
- State Government Exams
- Police Exams
- Insurance Exams
- Nursing Exams
- Other Government Exams
- NRA CET
- PG Entrance Exams
- Campus Placement
- MBA Entrance Exams
- CUET and UG Entrance
- Judiciary Exams
- Regulatory Body Exams
- Software Development