Discussion
Counterhegemony' in cultural studies refers to :
Answer: A
Counterhegemony means the audience resisting the messages of the dominant group.
In Antonio Gramsci's terms, hegemony is the way a dominant group wins consent for its view of the world through culture, media and common sense rather than force. Cultural studies, especially the Birmingham school and Stuart Hall's encoding and decoding model, showed that audiences can reject or reinterpret those dominant meanings. Such oppositional readings and alternative cultures are counterhegemony.
It is not a resistance by elites, who are the hegemonic group, nor a struggle by the bourgeoisie, the class whose ideas are dominant in the Marxist account. 'Theatre of struggle' is only a vague phrase and does not define the concept.
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