Discussion
What is the primary goal of a usability study ?
Answer: B
The primary goal is Evaluating user satisfaction.
A usability study observes real users performing tasks with a website, catalogue or product to judge how easily, efficiently and satisfactorily they can use it. Its aim is to evaluate the user's experience and find what gets in the way.
Collecting demographic information, analysing competitors and finding software bugs are tasks of market research and software testing, not the goal of a usability study, even if bugs sometimes turn up along the way.
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