Discussion

Match the following and select the correct answer from the codes given below :

List-I	List-II
(a) Harold Lasswell	(i) SMCR Model
(b) Brenda Dervin	(ii) Linear Model
(c) James Kriketas	(iii) Model of information seeking behaviour
(d) David Berlo	(iv) Sense making approach

Answer: B

The correct matching is a-ii, b-iv, c-iii, d-i.

Harold Lasswell (1948) gave the linear model of communication: who says what, in which channel, to whom, with what effect.
Brenda Dervin developed the sense-making approach to information needs and use.
James Krikelas (Kriketas in the paper) published a model of information seeking behaviour in 1983.
David Berlo (1960) gave the SMCR model: source, message, channel, receiver.

Each other code gives at least one of these models to the wrong person.

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