Discussion
Assertion (A) : Product constitutes heart of marketing.
Reason (R) : Marketing myopia is need of the day.
Codes :
Answer: B
The answer is (A) is true but (R) is false.
The product (in libraries, the service) is at the heart of marketing: price, place and promotion all depend on having something users need.
Marketing myopia, Theodore Levitt's term (1960), is the error of focusing narrowly on the product instead of on customers' needs. It is a fault to avoid, not a 'need of the day', so the reason is false.
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