Discussion
The ADKAR model of change management is developed by ........
Answer: B
The ADKAR model was developed by Jeff Hiatt.
Jeff Hiatt, founder of the change management firm Prosci, developed ADKAR in the 1990s. It describes individual change as five outcomes in sequence: Awareness of the need for change, Desire to support it, Knowledge of how to change, Ability to put it into practice, and Reinforcement to sustain it.
The others are known for different models. Abraham Maslow proposed the hierarchy of needs, William Bridges a transition model of change, and Philip Kotler is a leading writer on marketing.
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