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Visual balance in a map layout is achieved by

  • A.using an equal number of items on each side
  • B.distributing visual weight across the sheet
  • C.making every element exactly the same size
  • D.centring each element on the sheet in turn

Answer: B

Correct answer: distributing visual weight across the sheet

Visual weight is not the same as area: a small block of dense black type pulls the eye as hard as a much larger pale panel, and a saturated colour outweighs a muted one. Balance is achieved when those weights are distributed so that no part of the sheet feels heavier than the rest - which is why counting elements or matching sizes misses the point entirely.

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