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You are given the following information :

Selling price per unit : Rs. 40
Variable cost per unit : Rs. 30
Fixed cost Rs. 1,80,000

What will be the new Break even sales in rupees if sales price is reduced by 10% ?

  • A.Rs. 10,80,000
  • B.Rs. 7,20,000
  • C.Rs. 9,60,000
  • D.Rs. 10,00,000

Answer: A

The new break-even sales are Rs. 10,80,000.

\[ \begin{aligned} \text{New price} &= 40 - 10\% = \text{Rs. } 36 \\ \text{Contribution} &= 36 - 30 = \text{Rs. } 6 \\ \text{BEP (units)} &= \frac{1,80,000}{6} = 30,000 \end{aligned} \]

\[ \text{BEP (Rs.)} = 30,000 \times 36 = \text{Rs. } 10,80,000 \]

At the original price the contribution was Rs. 10 and break-even sales Rs. 7,20,000 (18,000 units at Rs. 40). The 10% price cut reduces contribution per unit by 40%, which is why break-even sales rise so sharply.

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