Discussion
The main marketing objective for the maturity stage of the PLC is what among the following mentioned options?
Answer: D
Correct answer: Maintain brand loyalty
In a mature market almost everyone who wants the product already has one, so growth must come at a competitor’s expense. The objective is therefore to defend the customers already won - through brand loyalty, differentiation and service - while maximising profit. Harvesting and deletion belong to the decline stage.
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