Discussion
Which type of goods among the following mentioned options are purchased out of fear, need by the customer?
Answer: B
Correct answer: Unsought Goods
Unsought goods are those the buyer does not think about wanting and would not go looking for - life insurance, burial plots, smoke alarms. They are bought out of necessity or fear rather than desire, which is why they need aggressive personal selling. Convenience goods are bought routinely, and shopping goods after comparison.
No comment is present. Be the first to comment.
Loading…
Post your comment
Please log in or register to post a comment.
Examination Categories
- SSC Exams
- Banking Exams
- Teaching Exams
- Civil Services Exams
- Railways Exams
- Engineering Recruitment Exams
- Defence Exams
- State Government Exams
- Police Exams
- Insurance Exams
- Nursing Exams
- Other Government Exams
- NRA CET
- PG Entrance Exams
- Campus Placement
- MBA Entrance Exams
- CUET and UG Entrance
- Judiciary Exams
- Regulatory Body Exams
- Software Development