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Brainstorming sessions are organized during which phases of product development?

  • A.Commercialization of product
  • B.Idea generation
  • C.Product Concept testing
  • D.Market Research

Answer: B

Correct answer: Idea generation

Brainstorming belongs to idea generation, the first stage of new product development, where the object is to produce as many possibilities as possible with judgment deliberately suspended. Screening and evaluation come afterwards; mixing the two is what kills useful ideas early.

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