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Competition is highest in which phase of Product Life Cycle?

  • A.Introduction
  • B.Growth
  • C.Maturity
  • D.Decline

Answer: C

Correct answer: Maturity

Competition is fiercest at maturity. The market has stopped growing, so every competitor can only gain by taking share from another - hence price cutting, heavy promotion and the shake-out that ends the stage. In growth there is room for everyone; in decline the weaker firms have already left.

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