Discussion
If a company is focused on the development of the price, promotion, distribution and right combinations of the product then the company is developing which of the following?
Answer: B
Correct answer: Marketing Mix
Price, promotion, distribution and product are the four Ps, and combining them into the right blend for a target market is the marketing mix. The word mix is the point: the four are decided together, since a premium price implies a certain kind of promotion and a certain kind of outlet.
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