Discussion
Setting a high price for a product to signal its distinctive features is an example of
Answer: A
Correct answer: Skimming Pricing
Skimming sets a high price on a distinctive new product, so that the buyers who most value its features pay first and development costs are recovered early. The price is lowered in stages as the market broadens. It works only where the product really is differentiated and buyers are not price sensitive - the opposite case calls for penetration pricing.
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