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Which of the following is not included in the 4 P's of Marketing

  • A.Placement
  • B.Price
  • C.Production
  • D.Product

Answer: B

Correct answer: Production

The four Ps are Product, Price, Place and Promotion. Production is not among them - it is a manufacturing function, not a marketing variable. (“Placement” here is loose wording for Place, which is why it is not the answer.)

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