Discussion
A Bank offers discount coupons to the customers availing of consumer loans from the Bank. Which of the following kind of marketing mix is this?
Answer: D
Correct answer: Sales Promotion
A discount coupon offered to encourage an immediate transaction is sales promotion - a short-term incentive designed to trigger a purchase now. Advertising builds awareness over time, personal selling involves face-to-face persuasion, and direct marketing is communication addressed to named individuals.
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