Machine-translated by Google. Questions are authored in English.
Top

Discussion

Which of the following forms part of the decision-making process in product development?

  • A.Product mix
  • B.Product attributes
  • C.Branding & Packaging
  • D.All of the above

Answer: D

Correct answer: All of the above

Product decisions cover all three: the product mix, meaning the range of items offered and how deep and wide it is; the attributes of each item - quality, features, design; and branding and packaging, which carry the identity and protect and present the goods.

No comment is present. Be the first to comment.
Loading…

Post your comment

Please log in or register to post a comment.