Discussion
Which of the following is an example of Service Marketing?
Answer: C
Correct answer: Setting up an Ayurvedic Massage center
A massage centre sells a service: intangible, produced and consumed at the same moment, inseparable from the person providing it, and impossible to store. Disney’s park and Air India’s tickets involve services too, but the massage centre is the pure case; the AIDS campaign is social marketing, which sells an idea rather than a service.
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