Discussion
The marketing manager asks one of his subordinates to prepare a mailing list and send emails regarding the firm’s products & services to the potential customers. This comes under which of the following?
Answer: B
Correct answer: E-marketing
Using electronic means to communicate a marketing message - email to a target list, in this case - is e-marketing. E-commerce is the buying and selling itself, and e-business the wider conduct of business processes electronically; e-marketing is a part of both.
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