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Relationship banking is

  • A.call center marketing
  • B.relation with marketing persons
  • C.relationship with close clients
  • D.relationship between bankers and customers, to retain the customers

Answer: D

Correct answer: relationship between bankers and customers, to retain the customers

Relationship banking means building a long-term connection with a customer rather than treating each transaction separately - knowing the customer’s whole financial position, offering what suits it, and so retaining them. It rests on the fact that keeping a customer costs far less than winning a new one.

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