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Internal marketing means

  • A.marketing inside India
  • B.marketing inside the company
  • C.marketing outside India
  • D.none of these

Answer: A

Correct answer: marketing inside the company

Internal marketing is directed at a firm’s own employees - training them, informing them and motivating them to serve customers well. It matters most in services, where the staff are the product as far as the customer is concerned: no external campaign will survive an indifferent person at the counter. It has nothing to do with domestic as against foreign markets.

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