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The segmentation of market based on the gender of the customers is a type of

  • A.demographic segmentation
  • B.life style segmentation
  • C.price segmentation
  • D.geographic segmentation

Answer: A

Correct answer: demographic segmentation

Demographic segmentation divides a market by the measurable characteristics of people - age, gender, income, occupation, education, family size. It is much the most used basis, because the data is easy to obtain and the segments are easy to reach.

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