Discussion
..................... media is rural specific media.
Answer: C
The rural-specific medium is demonstrations, decorated bullock carts with advertisement panels.
Rural marketers rely on non-conventional media that fit village life and reach people with limited exposure to mass media: product demonstrations at haats and melas, decorated bullock carts and vans carrying advertisements, wall paintings, puppet shows and folk theatre.
Point-of-purchase displays, the print press and television shows are used in cities and villages alike, so none of them is specific to rural markets; print in particular reaches a small share of rural households.
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